Yahoo-Murdoch: A marriage made in hell
Yahoo News’ possible partnership with the News Corp. could jeopardize its credibility This column appeared March 12, 2000, in the Online Journalism Review. Here’s the version on the OJR site. Word comes that Yahoo and the News Corp., Rupert Murdoch’s media empire, are thinking of hopping into bed. The announcement, revealed in the March 6 New Yorker, was treated by the tech and business press as just another in a series of possible strategic alliances between corporate titans. Under the proposed broad partnership, News Corp. — now practically invisible in the online space — would get access to the Web’s biggest platform of all. Yahoo, trying to counter America Online’s pending merger with Time-Warner, would get access to News Corp.’s