We’ve arrived at another moment of cultural assimilation — the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted. I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005. Almost nobody had heard of the term “social media” back then. By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Today it’s become a tired catch phrase on the cable news shows. Mobile, smartphones, virtual reality — each term underwent its own quick adoption curve in recent years, joining the national lexicon