At the Consumer Electronics Show in Las Vegas on Jan. 7, 2009, Alan Mulally, CEO of Ford Motor Company, took out time to sit down with a couple of bloggers for an interview.

Chris Heuer and JD Lasica interviewed Mulally about how Ford is using social media to drive innovation and transformation.

Ford's CEO on social media and innovation from JD Lasica on Vimeo.

Note: Mulally has since stepped down, but his insights are still relevant for brands in the age of social.