corporate culture

Step #1: Start with your newsroom’s corporate culture

This column appeared in the May 1999 issue of The American Journalism Review.

Web journalists today face a choice: work at the online division of an old media company, like Tampa Bay Online or Time Digital, or dive headlong into a new media company that exists only in cyberspace. More and more, they’re choosing the latter.

Consider Janelle Brown. When she graduated from the University of California, Berkeley, in 1995, she knew she wanted to be a journalist, but the traditional route of ladder-climbing at a newsroom didn’t appeal to her. “The idea of working at some really dry or dull newspaper didn’t interest me,” she says. “Old media seemed so hierarchical, while new media seemed so exciting and vibrant and starving for talent.” [Read more…] about Attracting young talent to your online news staff